BRIC stands for Bounde Rationality in Choice, the name of the first conference that Marco Mariotti and I organised in St Andrews in 2013. It has now turned into an annual meeting, welcoming papers any paper on topics related to bounded rationality in choice. The now usual format has no parallel sessions or invited speakers. Apart from the first year, in which Marco and I acted as dictators, it now has a proper scientific committee, which (in addition to the local organisers) consists of Jose Apesteguia, Miguel Angel Ballester, Andrew Caplin, Paola Manzini, Marco, me, Yusufcan Masatlioglu, Efe Ok, Ariel Rubinstein, and Yuval Salant, the core, enthusiastic supporters of the project since the very beginning. Check out all editions in the link above - hope to see you at the next one!